2026-06-01 16:22 UTC · ready · vertical: product · schema score: 40/100

Summary

The page displays ten promotional offers for Reebok sitewide discounts and cashback, each with accompanying CTAs (Show Code, Get Reward, Get Deal) and a single outbound link to reebok.com. The structured data layer includes Offer and AggregateRating schemas but omits Product, AggregateOffer, BuyAction, and Review types—critical gaps for a product vertical where conversion intent is explicit. Citation-capable bots reach the page without restriction, though training crawlers block 3 of 5 sources on a lawsuit-posture basis that does not affect search citation; probe results confirm explicit URL citation in 1 of 2 cases. IA enrichment would surface the Reebok brand and discount intent as discrete Product entities and wrap the offer-to-redemption pathway in BuyAction markup, making the transactional signal legible to systems that infer merchant eligibility from structured commerce semantics rather than coupon page text alone.

Citation bots reachable — oai_searchbot, claude_searchbot

This URL is reachable by the AI search indexes that drive live citations. Enrichment (next panel) is applicable here.

What humans see vs what AI extracts today vs with IA enrichment

The gap between these columns is the enrichment IA layers on top of the page for AI extractors. Edge-level blocking is a separate dimension — see the bot-accessibility section.

Human view

AI Bot Today — During Live Search

On the page

Brand

Reebok

Offers detected (10)

Up To $30 Off Sitewide — $30
8% Cash Back For Purchases Sitewide — 8%
45% Off Sitewide + 50% Off Sale — 50%
40% Off Sitewide — 40%
Mothers Day Sale! 40% Off Sitewide — 40%
Exclusive! 60% Off Sale Items — 60%
+ 4 more

CTAs (3)

Show Code · Get Reward · Get Deal

Outbound merchant URLs (1)

reebok.com

In the JSON-LD layer

Types present (14)

AggregateRating, Answer, BreadcrumbList, FAQPage, ImageObject, ListItem, Offer, Organization, Person, PostalAddress, Question, Store, Thing, WebPage

Commerce types present

Offer, AggregateRating

Commerce types missing

Product, AggregateOffer, BuyAction, Review

The gap

Offers visible to humans10

Offers in machine-readable form10

Click-throughs wrapped as BuyAction0 of 1

AI bot — with IA enrichment

IA enrichment adds (derived from existing page content)

+ 1 Product entity (Reebok)
+ 1 BuyAction nodes wrapping existing outbound link
+ 1 ItemList grouping the offers

Result for AI extractors

A bot fetching the URL pulls all 10 offers from JSON-LD in microseconds — no LLM inference, no prose parsing, no guessing at which discount applies.

View IA-rendered flattened HTML

40% Off Reebok Promo Code, Coupons + 8% Cash Back — Retailmenot

View IA-generated JSON-LD @graph

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "NewsArticle",
      "headline": "40% Off Reebok Promo Code, Coupons + 8% Cash Back",
      "url": "https://www.retailmenot.com/view/reebok.com",
      "publisher": {
        "@type": "Organization",
        "name": "Retailmenot"
      }
    }
  ]
}
</script>

Surface — do AI models cite this publisher?

Each model is queried twice — with web search off (training memory) and on (live fetch). The diff shows whether your AI presence is stale, current, or absent.

Bot accessibility

Edge / CDN: cloudflare· cf-ray header · server: cloudflare

Search / index crawlers

2 of 2 accessible to scanner

Build the search index AI assistants query when answering. Allowing these is what makes a publisher AI-citation-eligible.

oai_searchbot200

claude_searchbot200

User-initiated fetchers

3 of 3 accessible to scanner

Fetch a specific page when a user shares it in chat. Allowing these lets users reference your content in AI conversations.

chatgpt_user200

claude_user200

perplexity_user200

Training-data crawlers

4 of 6 accessible to scanner

Build training datasets. Blocking these is the lawsuit-safe posture — does not affect AI citation eligibility.

2 declared allowed in robots.txt — scanner observed 4xx. We can’t verify what real bots see from outside; the publisher edge logs are ground truth.

gptbot200

claudebot200

perplexitybot200

ccbot200

google_extended403